Category: Sales & Marketing
Introducing Facebook Graph Search to Atlanta
Facebook Founder and CEO Mark Zuckerberg recently unveiled their latest product innovation, Facebook Graph Search to much fanfare and worldwide buzz. Although only released in limited beta – Facebook has over a billion users, so it’s no wonder that this announcement has created quite a stir among both consumers and the overall Atlanta small business [...]
Five Branding Mistakes that Small Business Owners Should Avoid
Washington Post | Anthony Pappas As any small business owner knows – running a successful business is a juggling act. Theres hiring, firing, supervising, negotiating, creating, innovating, and last but not least, Marketing. Marketing Expert and small business owner Anthony Pappas tells of his extensive experience with world-famous brands – and gives five branding [...]
Is Google+ Better for Atlanta Small Business?
Is Google+, a new social networking platform from the industry giant – really something that Atlanta small business owners should have in their tool box to better connect with their customers and prospects? And how does Google+ compare with social media leaders Facebook and Twitter? TastyPlacement, a search engine marketing firm recently did a study called [...]
Why Edgy Conversations Will Make You a Better Business Owner or Better Salesperson
Score More Sales | Lori Richardson So many people surround themselves with “me-too” people and “yes” men and women. Do you? Do you have a friend or business colleague who actually challenges you? I don’t mean that they try to undermine you or yell at you – but they express an opinion that they know [...]
How Important is Social Media to Your Business?
If your company isn’t posting to Facebook, or tweeting about recent product news is it really the end of the world? Yes! As a business owner you’re overlooking a cheap and easy way to advertise. At the same time, the social media world can be overwhelming. If you’re not familiar with tweets, followers, and [...]
Honing Your Marketing Efforts
Bloomberg Businessweek Small business owners are masters at multi-tasking. They are a dedicated group of people that not only have a long term vision for their company, but make sure their company is viable on a daily basis. No small business owner wears just one hat, and marketing your product can be time consuming. [...]
Best Ways to Lure Customers to Your Website
Bloomberg Businessweek You’ve got a rock star website, but as a small business owner how do you get people to actually visit it? In this day and age, many owners know a website is a must-have to run a successful business, but it’s more than just buying a web address and putting contact information online. [...]
Less Than Half of Small Businesses Have Websites
Marketing Charts Less than half (45%) of small businesses have websites, according to data analyzed by online form builder Formstack. However, this figure, recorded by Discover Credit Cards in 2009, still represents roughly 36% growth from 33% in 2007. Formstack defines a small business as having maximum annual sales of less than $5 million. Small Biz Owners [...]
The 10 Immutable Laws of Customer Relationships
BNET | Geoffrey James Selling at the highest level means building strong customer relationships which create ongoing sales opportunities. There are ten fundamental laws that determine whether a customer will want to have a long-term relationship with you. Here they are: LAW #1: Your customer wants to feel important. LAW #2: Your customer craves being [...]
10 Laws of Social Media Marketing
For business owners just getting started, a guide to build brand buzz and boost your bottom line.
