Sales & Marketing

Less Than Half of Small Businesses Have Websites

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Marketing Charts

formstack-small-business-internet-integration-mar11.gifLess than half (45%) of small businesses have websites, according to data analyzed by online form builder Formstack. However, this figure, recorded by Discover Credit Cards in 2009, still represents roughly 36% growth from 33% in 2007.

Formstack defines a small business as having maximum annual sales of less than $5 million.

Small Biz Owners Don’t See Internet Need

formstack-small-business-without-website-mar11.gifThe most common reason given by small business owners lacking a website is that their business currently does not need one (41%). This is more than double the percent who gave the next-most-popular answer, cost (19%). The other leading reason is lack of time (16%).

Thirteen percent of new small businesses plan on getting a website for their business.

Only 1/3 of Small Biz Sites Include E-commercee

formstack-small-business-with-e-commerce-mar11.gifOnly about one-third (30%) of small businesses which have a website use it for e-commerce. The dominant use for websites by small businesses is general information (80%). This is almost double the percentage citing the next-most-popular use, customer service (45%), and is also far greater than the percentage capturing online leads (35%).

E-commerce Grows with Annual Sales

Unsurprisingly, small businesses are generally more likely to engage in e-commerce as their annual sales volume grows. However, small businesses generating $1 to $2.49 million annually are slightly more likely (69%) than small businesses generating $2.5 to $4.9 million (67%) to perform e-commerce.

However, both these figures dwarf the e-commerce percentages of small businesses generating annual sales of $500,000 to $999,000 (49%) and $100,000 to $499,000 (45%).

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