Tag: Strategies
How Important is Social Media to Your Business?
If your company isn’t posting to Facebook, or tweeting about recent product news is it really the end of the world? Yes! As a business owner you’re overlooking a cheap and easy way to advertise. At the same time, the social media world can be overwhelming. If you’re not familiar with tweets, followers, and [...]
5 Things You Should Never Say While Negotiating
Inc. | Mike Hofman Every entrepreneur spends some time haggling, whether it is with customers, suppliers, investors, or would-be employees. Most business owners are street smart, and seem to naturally perform well in negotiations. You probably have a trick or two—some magic phrases to say, perhaps—that can help you gain the upperhand. But, often, the [...]
Best Ways to Lure Customers to Your Website
Bloomberg Businessweek You’ve got a rock star website, but as a small business owner how do you get people to actually visit it? In this day and age, many owners know a website is a must-have to run a successful business, but it’s more than just buying a web address and putting contact information online. [...]
5 Things Warren Buffett Wants You to Do in 2011
In his 2011 annual letter to shareholders [pdf download], Warren Buffett offered a variety of insights for business owners. Here are five of my favorite pearls of wisdom from the Oracle of Omaha:
The 10 Immutable Laws of Customer Relationships
BNET | Geoffrey James Selling at the highest level means building strong customer relationships which create ongoing sales opportunities. There are ten fundamental laws that determine whether a customer will want to have a long-term relationship with you. Here they are: LAW #1: Your customer wants to feel important. LAW #2: Your customer craves being [...]
Imitation With Innovation Reduces Risk in Startups
Forbes | Martin Zwilling If you are an entrepreneur starting a business for the first time, I recommend that you find a product concept that is already accepted and improve on it, rather than tackling that ultimate disruptive technology. Notice that I’m not suggesting that you steal someone else’s idea, but simply limit your risk [...]
