Sales & Marketing

The 10 Immutable Laws of Customer Relationships


BNET | Geoffrey James

Selling at the highest level means building strong customer relationships which create ongoing sales opportunities.

There are ten fundamental laws that determine whether a customer will want to have a long-term relationship with you.

Here they are:

  • LAW #1: Your customer wants to feel important.
  • LAW #2: Your customer craves being appreciated.
  • LAW #3: Your customer is NOT interested in you.
  • LAW #4: Your customer seeks success and happiness.
  • LAW #5: Your customer wants you to listen and understand.

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